Art D’Égypte and LMD Unite for the 5th Edition of Forever Is Now, Bringing Ambitious Cultural Projects to Egypt Through 2026

Art D’Égypte and LMD Unite for the 5th Edition of Forever Is Now, Bringing Ambitious Cultural Projects to Egypt Through 2026

 Art D’Égypte, the multidisciplinary cultural platform operating under the patronage of UNESCO, is proud to announce LMD as the Main Partner of the 5th edition of Forever Is Now, the internationally acclaimed contemporary art exhibition at the Pyramids of Giza. This collaboration marks the beginning of a multi-year partnership, extending into 2025 and 2026, to deliver ambitious cultural initiatives across Egypt.

As Main Partner, LMD will work alongside Art D’Égypte to present large-scale public art installations, exhibitions, and cultural programming across its destinations, transforming urban spaces into platforms for artistic and cultural engagement. The partnership builds on LMD’s support for creative initiatives, most notably the Cairo Design District, Egypt’s first district dedicated to design and innovation.

Commenting on the agreement, Nadine Abdel Ghaffar said:

“We see LMD as developers that are building with the purpose of placing community at the heart of their ethos, creating stronger impact and aligns with our vision. This made it a natural partnership for us, bringing together soft power and culture as the soul of our projects to achieve a greater collective influence. By endorsing a creative hub that fosters innovation and dialogue, we at Art D’Égypte are thrilled to collaborate with LMD on our upcoming projects, shaping meaningful cultural experiences that resonate locally and globally”

"This cultural initiative with Art D’Égypte is a natural extension of our vision to build destinations that go beyond buildings and create experiences," stated Eng. Amr Sultan, CEO of LMD. "By integrating art, design, and culture into our spaces, we are reshaping the meaning of real estate as a platform for expression, connection, and aspiration."

The partnership builds on LMD’s broader strategy to create immersive lifestyle communities and experiences enriched by culture, design, and innovation. From master planning to placemaking, the developer continues to collaborate with leading architects, designers, and curators to elevate the living experience across all its destinations.”